In the late 70’s in downtown Newark, Rainbow was born. Though the shop has worn many facades over the years (both literally and figuratively), it remains by popular love and demand. We of the current staff and ownership here at Rainbow delight in serving the tangible-media literary and musical whimsies of all who pass through our doors, be they the virtual doors to our online outlets or the physical door to our cozy little nook.

Come step out of the hustle and bustle of Main Street for a bit; browse, have a chat, and experience some of the good things life has to offer. It has been said that a book or a certain piece of music can change your life. We tend to agree, and we invite you to come find that certain something for yourself!

Please, always feel free to let us know if there is anything we can do to make you happy. That is why we’re here; it is why Rainbow endures.